Marketing Edge™ · Interactive Tool
Most agent marketing looks and sounds the same because it's written for everyone. This tool builds one seat at a time — one real person you can picture by name — then hands you a starting message for every channel you'll use to reach them.
Start with the niche. Always start with the niche. Run it five times to fill your table.
Step 1
Pick the single residential niche this seat lives in. One niche per seat — no exceptions.
Step 2
Is this seat coming to the table as a buyer, a seller, or an investor?
Step 3
These are the people who realistically buy, sell, or invest in this niche at this stage of life. Choose the one you want to speak to.
Step 4
A few quick sharpeners. The more real this person feels, the easier every message becomes.
Where will you market to them?
Pick only the few you'll actually keep up with. You'll get a starting message for each.
Five Seats™ Profile
Who they are
What's driving them
What's holding them back
Where you'll market to them
Your channel messages
Age ranges are life-stage framing to help you picture a real person — not published statistics. Each message is a starting draft: personalize the brackets and tune it to your own words.
SOLO AGENT ACADEMY™ · MARKETING EDGE™