Marketing Edge™ · Free Calculator
Some lead sources compound. Some just cost. This shows you which is which — so you stop guessing where your marketing dollars actually go.
Enter what you spend and what it brings back. We'll rank every source by what it truly returns.
Step 1
What do you earn, on average, from one closing (your typical GCI)? This applies to every source below.
Step 2
Add each source you use, with one year of numbers. Leave the cost at $0 for free sources like your sphere. Leads are optional.
Total spend
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Total revenue
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Net profit
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Blended ROI
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Your sources, best to worst
Ranked by return. The top of this list is where your next dollar should go.
A loss isn't always a reason to quit a source — some build long-term visibility. But it should always be a reason to ask why.
SOLO AGENT ACADEMY™ · MARKETING EDGE™