Long form — email, article, or The Local Authority Brief
Market Edge™ · Solo Agent Academy
Six numbers off your MLS. Five minutes. You come out with a read on your market and a post you can publish today.
Every one of these sits in a standard MLS market report. Run it for your area, for one month, and type what you see.
However you'd say it out loud.
The month the data covers.
Required — the read is built from these.
Optional.
Optional — but this is what turns a snapshot into a shift. Skip it and you'll still get a read, just not a direction.
Five signals. Read together, they tell you more than any one of them alone.
Two versions, built from your numbers. Read them, change anything that doesn't sound like you, and post.
Long form — email, article, or The Local Authority Brief
Short form — social caption or video script
The part that compounds
One market update is a post. Twelve of them is a reputation. The agents who become the local authority almost never have better data than you do — they just published theirs on a schedule while everyone else waited until they had something impressive to say.
Run this the same week every month. Six months from now, people will start sending you their own questions about the market, which is the whole point.