Listing Edge · FREE tool

Mega Open House Ad Budget Calculator

Your CRM makes it easy to click "boost." Before you click "boost," see what your FREE marketing is already generating and compare it to what a 5–6 day "boost" would buy. Look at the numbers again after the Mega Open House and see what the "boost" actually cost per guest that walked through the front door.

What your FREE marketing is worth.

Add up the views you get from every FREE Mega Open House post about this listing: your invitation video, Mega Open House posts, Mega Open House stories, Mega Open House reels and any other FREE online platforms you are using to market the Mega Open House. Your FREE channels should work to attract the 20+ guests to your Mega Open House.

Facebook viewsPosts, reels, stories, local groups

Instagram views

YouTube, TikTok and other video views

Other FREE viewsEmail opens, website visits, anything else you can count

Cost per 1,000 views if you'd paid for themStart with $15. Replace it with your own number once you've run an ad.

FREE views

What they'd cost as ads

Days of a $15/day ad to match

Enter your FREE views to see what they're worth.

Plan an ad, if you want one.

Ads are optional. If you run one, start it 5 or 6 days before the Mega Open House, boost your invitation video, and end the ad on the day. Listing ads run as housing ads: at least a 15-mile radius and no ZIP code, age or gender targeting. Good for buyers. Your neighbors still come from your invitations and door knocking.

Daily budget

Days the ad runs5 or 6 days before the Mega Open House

Expected cost per 1,000 views2026 benchmarks for real estate on Facebook run about $11 to $29

Expected cost per leadAbout $17 is a common 2026 real estate benchmark for Facebook lead ads

Guests you hope the ad brings inOf your goal of 20+ guests

Total ad spend

Estimated views

Estimated leads

Ask these three questions before you click

Have I used the FREE channels? Social posts, video, email, text, door knocking, mail. A paid ad works best as fuel on a fire you've already started.
Who will the ad reach? A 15-mile radius finds buyers. It won't replace the invitations to the neighbors.
Will I call every lead? If you boost, block time each day to call the new names yourself. Don't leave them on an automatic campaign.

Score the ad after the Mega Open House.

Pull these numbers from the ad report and your sign-in sheet. Ask every guest how they heard about the Mega Open House so you can count the ones the ad brought in.

Total ad spend

Views (impressions) from the ad report

Leads from the adNew names in your CRM from the ad

Guests who came because of the adFrom "How did you hear?" on the sign-in sheet

Total guests at the Mega Open House

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Cost per 1,000 views

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Cost per lead

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Cost per ad guest

Fill in your numbers after the Mega Open House.

Benchmarks are a starting point, not a promise. Ad prices change month to month and market to market, so your own ad report is always the better number. Your entries save in this browser only.

Next step · FREE

Plan the whole event: invitations, timeline and the five returns one Mega Open House can bring you.

Open the Mega Open House Planner →