Referral Edge™ · Free Calculator

The Referral Gap Calculator

It's partway through the year. You have a goal — and a relationship-business number you're supposed to hit. So where do you actually stand?

This shows the gap between the relationship closings you've landed and the ones you still need, paces it across the months left, and points you to where they tend to come from.

Relationship business — repeat clients and referrals together — is the most dependable business there is. NAR's research shows the most experienced agents earn roughly two-thirds of their work this way. You don't have to buy it; it's already in your database. SAA's target: make relationships your single largest source — at least 50% of your closings, weighted 60% sellers / 40% buyers.

Your annual closing goal

Pick a target — matching your Edge Business Partner™ planner tiers — or enter your own.

Or enter your own:

Relationships as a share of your business

SAA's target is 50%. The most experienced agents reach about two-thirds (NAR) — switch to see what that looks like for you.

Where you are right now

Count relationship closings landed so far this year — closed or under contract.

11

More relationship closings needed

12
Your relationship goal
1
Landed so far
7
Months left

Where do the rest come from?

Your gears. Here's where each type tends to surface — focus your connection time accordingly.

Seller closings — 7

  • Your sphere — neighbors and friends sensing a move.
  • Past clients — ready for the next chapter: upsize, downsize, relocate.
  • Business & community partners — attorneys, lenders, and the life events they see first.

Buyer closings — 4

  • Agent-to-agent — relocations heading into your market.
  • Current clients — their friends and coworkers also looking.
  • Your sphere — first-time buyers in your circle.

A gap closes one connection at a time. The Edge Business Partner™ planner turns this number into the weekly conversations, notes, and check-ins that fill it — before December arrives.

See the planner →