Referral Edge™ · Free Calculator

The Referral Goal Calculator

Relationship business shouldn't be whatever shows up. It should be a number you're working toward — the largest pillar of a deliberate business.

Set your closing goal for the year, and this shows how much of it should come from relationships, and what that looks like across listings and buyers.

Relationship business — repeat clients and referrals together — is the most dependable business there is. NAR's research shows the most experienced agents earn roughly two-thirds of their work this way. You don't have to buy it; it's already in your database. SAA's target: make relationships your single largest source — at least 50% of your closings, weighted 60% sellers / 40% buyers.

Your annual closing goal

Pick a target — these match the Edge Business Partner™ planner tiers — or enter your own.

Or enter your own:

Relationships as a share of your business

SAA's target is 50%. The most experienced agents reach about two-thirds (NAR) — switch to see what that looks like for you.

12

Relationship closings / year

7
Listings from relationships
5
Buyers from relationships
3
Per quarter

A goal this size is only as real as the connection behind it. The Edge Business Partner™ planner turns this number into a weekly rhythm — the conversations, notes, and check-ins that keep the gears turning all year.

See the planner →