Your presentation explains your value. This helps your client make the decision.
The Decision Gap Market™ Listing Presentation and Buyer Consultation are Canva add-ons you slide into the presentation you already use. They give sellers and buyers a calm, structured way to work through hesitation before a price or a house is on the table.
See the options$57 each · $97 for the pair · Works with a free Canva account
Clients haven’t disappeared. They’ve slowed down.
Buyers are still searching, touring, and asking questions. Sellers are still thinking about moving. What has changed is the distance between wanting something and being ready to commit to it.
Most listing presentations and buyer consultations were built for faster markets. They cover credentials, marketing, comps, and process. Then they reach the moment of decision, and there’s nothing on the page for what the client is actually feeling: I want this, but I’m not sure.
Hesitation is not rejection. It is processing. And it responds to information, not urgency.
These two add-ons give that moment its own structured conversation. You don’t push, and you don’t re-explain your whole presentation. You work through the decision together, on paper, in the client’s own words.
An add-on, not a replacement
Keep your introduction, your standard presentation, your CMA, and your paperwork. The module sits in the middle, where the decision conversation belongs.
Your introduction and credentials
Your standard listing presentation or buyer consultation
This module: the market and the decision
Pricing and paperwork, or the lender appointment and showings
- A structured conversation about how decisions are being made right now
- A way to read market data with your client instead of handing over a stack of comps
- A framework you reuse at every appointment
- Pages you and your client fill in by hand, together
- A replacement for your presentation, CMA, or representation conversation
- A closing tool. Nothing in it asks a client to decide today
- An appraisal, a payment estimate, or financial advice
- Tied to one market. When conditions change, only the market section changes
Both add-ons are built on the Decision Gap Loop™
People don’t move through a real estate decision in a straight line. They move forward, pause, and circle back before they commit. Each add-on walks your client through that loop, from their side of the table.
The loop comes from The Decision Gap Market, the book. You don’t need the book to use the add-ons.
Two add-ons. One for each side of the table.
The Decision Gap Market™ Listing Presentation
For sellers deciding whether to sell, and how to handle a buyer who hesitates.
- The true picture of your market. The property’s niche, twelve months of niche data, today’s competing inventory, and an honest read on location, condition, and price.
- Your decision. What the seller wants from the sale, what could stop them, and what has to make sense, captured in their own words.
- Your buyer’s decision. What the buyer goes through at each stage, and what you do about it at each one.
- How we’ll work together. Better showing feedback questions, where a concession should go before a price cut, a communication rhythm, and three ways to end the appointment.
- Agent prep guide and compliance notes
- Seller hesitation and rationalization working sheets
- Showing feedback capture sheet, which becomes your weekly seller update
The Decision Gap Market™ Buyer Consultation
For buyers who need the hard questions answered before a house is on the table.
- The market you’re actually shopping in. Niches, twelve months of data, how sellers are negotiating, and a multiple-offer plan decided in advance.
- Your decision. Why they’re buying, must-haves versus compromises, their top three worries, and who answers each one.
- Your numbers and your limits. 18 questions to take to the lender, a buying range, an absolute ceiling, and walk-aways sorted before inspection day.
- When we find the house. Six questions for the moment it appears, what a good deal means to them, and what to do when they lose one.
- Agent prep guide and compliance notes
- Buyer hesitation and rationalization working sheets
- Property review capture sheet for every home shown
Built for the kitchen table, not the screen
Filled in together
Most pages are meant to be written on during the appointment. A page you complete with a client is worth more than one printed perfectly.
Reusable every time
Sections 2 through 4 don’t depend on the market. You update the market data for each appointment and keep everything else.
Compliance built in
Data source lines, fair housing guardrails, and a clear rule that payment figures come from the lender, not from you.
Ready for your next appointment
- Choose your add-on or the pair. Checkout takes about a minute.
- Check your email. Your receipt includes the instructions guide with your Canva template link.
- Open the link in Canva. A free account is all you need. Every element is free, so you should never be asked to pay.
- Make it yours. Add your name, photo, brokerage, logo, and colors. Fill in the bracketed fields with your market data.
- Print two copies. One for your client, one for you. Leave the agent pages out of the client’s copy.
Start with one side, or cover both
One-time purchase. Single-agent license. Use it at as many appointments as you like.
Listing Presentation
- 40-page Canva add-on
- Four seller conversations
- Three agent working sheets
The Appointment Pair
- Both Canva add-ons
- Same loop, same design, both sides of the table
- All six agent working sheets
Buyer Consultation
- 42-page Canva add-on
- Four buyer conversations
- Three agent working sheets
Written by an agent who has worked three very different markets
I’m Melissa Harmel, a Realtor for more than 25 years and the author of The Decision Gap Market. I learned negotiation in Tucson, structure under pressure in Anchorage, and calm leadership in Northeast Alabama, where I rebuilt with a sphere of five people.
These add-ons are the conversations I use at the kitchen table. I built them so you don’t have to start from a blank page, and so your client leaves with their own decision written in their own handwriting.
Before you buy
Do I need Canva Pro?
No. A free Canva account works. Every element in the templates is free. If Canva ever asks you to pay for an element, email support@soloagentacademy.com and we’ll fix it.
Will this replace my listing presentation or buyer consultation?
No, and it isn’t meant to. It sits after your standard presentation and before pricing, or before the lender appointment and showings. Keep everything you already use.
Can I add my own branding?
Yes. Add your name, photo, brokerage, logo, fonts, and colors. There’s no Solo Agent Academy logo on the client pages, only a small copyright line.
What if the market changes?
Sections 2 through 4 work in any market. Only the market data in Section 1 changes, and you update it for every appointment anyway.
Do I need to read The Decision Gap Market first?
No. Each add-on explains the Decision Gap Loop™ on its own pages. The book goes deeper if you want the full picture.
How do I get the template after I buy?
Your receipt email includes the instructions guide. It has your Canva template link, customization tips, and the license terms. You’ll also see a download on the confirmation page right after checkout.
Can I share it with my team or office?
The license covers one agent. You can use and customize it for your own business as often as you like, and share finished pages with your clients. Please don’t share the template link with other agents or resell it.
Is this legal or financial advice?
No. The add-ons include compliance notes for market data, fair housing, and client-facing AI use, but always follow your brokerage’s policies and your state’s license law. Payment and cash figures come from the client’s lender.
Help your clients decide with clarity
Add a calm, structured decision conversation to your next listing appointment or buyer consultation.
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