The Decision Gap Loop Workbook™

You already have the tools. This is the guide.

You read The Decision Gap Market and the framework clicked. This is where it becomes your business: a spiral-bound workbook that rebuilds your CRM around the six-stage Loop, retires the language that stalls conversations, and installs the habits that make authority compound.

$39.97 · spiral-bound · 8.5×11

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The Decision Gap Loop Workbook™ — spiral-bound companion workbook

Built to Be Worked, Not Read

70/30

About 70% of the workbook is worksheets, audits, swipe files, and trackers — only 30% is reading. Every chapter ends in a Do the Work section, because the goal isn’t to understand the Loop. It’s to run your business on it.

The book changes how you see your pipeline. The workbook changes how you run it.

Three Parts, One Operating System

Part I

See Your Business Through the Loop

Diagnose where your business stands today, then build your CRM around the framework — the six Loop stages installed alongside your existing pipeline, the motivation tags that tell you what each contact actually needs, and the custom fields that turn your database into a leadership tool. Works with every major CRM.

Part II

The Six Loops in Practice

One full working chapter for each Loop stage — Awareness through Commitment. For every stage: the words to retire, the new vocabulary, the conversation that stays open across weeks, a CRM campaign audit, and a pattern tracker that turns your own transactions into your education.

Part III

The Three Habits

The disciplines that make it permanent: Know Your Numbers — your MLS as a weekly leadership tool. Translate Financial Reality — the payment math and scenario models clients can act on. Re-Enter With Purpose — the structured re-entry cadence that brings cycling clients back to you.

What You Walk Away With

A Loop-Built CRM

Stages, tags, and fields installed — your database finally tells you where everyone stands and what they need.

Calm Conversation Tools

Swipe files and stage-matched language for every point in the Loop — one calm message for every situation.

Working Audits & Trackers

Campaign audits, pattern trackers, and conversation logs that turn this market into measurable progress.

A Running Start

Diagnostics at the front and back show you exactly how far you’ve come — and a handoff into the Edge Business Partner™ keeps it going quarter after quarter.

Read the Book First

The workbook assumes the framework — that’s the book’s job. The Decision Gap Market is available now in Kindle, audiobook, paperback, and hardcover, so the shift can start today and the workbook lands on a ready desk.

Get The Decision Gap Market

Authority Compounds

Every worksheet completed, every conversation matched to its stage, every week of consistency — it adds up to the agent your market calls first. The workbook is how it gets built.

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