About this tool

There are 26 residential property niches. Your job is to be known for one — not three, not five. The agent known for a single property niche markets faster, finds content easier to make, builds real knowledge, and becomes a local authority long before the generalist down the street.

But you can’t pick one off a sheet of paper. A niche you’ll actually stick with has to clear three gates, in order: the pull (it draws you in), the excitement (you’d be glad to work in it for years), and the market (your area sells enough of it to carry your goal).

Six questions surface the niches you keep leaning toward. You choose the one that excites you most — your gut gets the final say. Then a fast market check tells you whether your area can support it. About three minutes.

Use it when you’re deciding what to be known for, planning a year of content, or you’ve been a generalist long enough to notice it isn’t compounding.

Part of the Niche Edge™ — the work of choosing one thing and becoming the obvious name for it. Free, no signup.