About this tool

Clients don’t stall randomly. They stall in patterns — six of them, in a loop they move through before committing to any real estate decision: Awareness, Desire, Hesitation, Rationalization, Re-Engagement, Commitment.

The action that re-engages someone in Hesitation is not the action that works on someone in Rationalization. Send the wrong one and you look like every other agent following up. This planner places a specific client in a specific phase and gives you the move that belongs there.

Use it on the client you keep meaning to call back. Built on the Decision Gap Loop™ from The Decision Gap Market.

Part of the Market Edge™. Free, no signup.