The SEO Basics Guide
Being found online used to mean one thing: ranking on Google. It now means three, because people increasingly ask an AI instead of scrolling a results page.
The good news for a solo agent is that the work behind all three overlaps almost completely — and it’s work you can do yourself, for free.
Free, no signup. Download saves it to your device — this page stays open.
How to use it
Do the foundations first. Most agents chase tactics before the basics are in place, which is why the tactics don’t work.
What’s inside
- What changed when AI answers replaced results pages
- The foundations that serve all three kinds of search
- What a solo agent can do without hiring anyone
- What’s worth your time and what isn’t
Who it’s for
Agents who want to be found without paying for leads.
Start with the profile — it’s the highest-leverage piece and it’s free.
The Google Business Profile Checklist →Get the next one before your clients do.
The Local Authority Brief™ lands every Wednesday. One short read that takes the week’s market noise and tells you what it actually means for the people you serve — plus one thing to do about it, and a better way to say the hard thing when it comes up.
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