About this tool

Agents front-load. Consultation, preparation, launch — constant activity, everything handled, the seller reassured by how much is happening. Then the listing goes live and there is genuinely less for the agent to do, so contact thins out.

That’s weeks three through eight. It’s when the seller has no control, nothing to do, and is refreshing the listing page wondering what’s going on. And then after closing most agents disappear entirely — which is exactly when referrals get decided.

So this planner charts your planned attention against where sellers feel least in control. Two bars per stage. Where the orange one is long and the blue one is short, a seller is alone with their thoughts, and you find that out while you can still schedule something rather than in week six when they call frustrated about something unrelated.

In testing, a plan with 65% overall coverage returned 8% on the market and 0% after closing — a respectable average hiding both gaps completely. That’s the shape of most listing service, and the average is what conceals it.

It also checks the things that only work if they’re consistent. Six memorable gestures done occasionally is a mood, not a service; two done every single time is who you are. And a contact rhythm driven by news is a rhythm that stops when the news does, which is precisely when a seller most needs to hear from you.

The last screen records what the experience produced — whether they referred you, reviewed you, stayed in touch, or came back. Six answers that tell you more than any score you’d give yourself.

Pairs with the Listing Marketing Planner, which covers marketing the property. This one covers the person who owns it.

Part of the Listing Edge™. Free, no signup.