The Decision Gap Loop™ Workbook · Chapter 4
Awareness Stage CRM Rewrite
Paste the first message your CRM currently sends a new lead. You will get back a four-touch Awareness sequence in your words, with the channel question built in.
1
Paste your current first message
Open your CRM, find the campaign that fires when a new lead arrives, and copy its first message here.
2
Where does this lead come from?
This sets the opening line and the channel your first touch goes out in.
3
Who are they?
4
Pick your value touch
The one thing you will offer every Awareness lead. From your Value Touch Menu.
5
Choose three Power Words
Pick the three that sound most like you. They get woven through the sequence.
0 of 3 chosen
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