The Consumer Referral One-Pager
Most people who like you never refer you — not because they don’t want to, but because they don’t recognize the moment, don’t know what to say, and quietly worry they’ll set their friend up for a sales pitch.
A referral doesn’t fail at the point of goodwill. It fails at the point of recognition. Your past client is standing in a kitchen when someone mentions moving, and nothing connects.
Free, no signup. Download saves it to your device — this page stays open.
How to use it
Read page one, then personalize page two and give it to past clients. It’s written for them, not for you — it does the explaining so they don’t have to.
What’s inside
- Why referrals fail at recognition rather than willingness
- The three barriers standing between goodwill and an introduction
- A client-facing page you can personalize and hand out
- Language that reassures the friend, not just the referrer
Who it’s for
Agents whose past clients would recommend them gladly and never quite do.
The companion guide handles your side of the same problem.
The How to Refer Me Guide →Get the next one before your clients do.
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