About this tool

Walking into a listing appointment with your research organized is the difference between presenting and performing. Prepared beats polished — sellers can tell which one they’re getting.

This builder takes what you know about the property, the seller, and the market, and assembles a brief for that specific appointment: talking points, a comp approach, the objections likely to come up, and an opening question suited to this seller rather than a generic one.

Use it the night before an appointment, or the hour before if that’s the week you’re having. It works either way.

Part of the Listing Edge™. Free, no signup.