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Most CRMs now put an “advertise this listing” button one click away. It’s easy to spend money on a “boost” for your Mega Open House without knowing whether you needed it, or whether it worked.
A Mega Open House has one goal: 20+ people through the front door, turned into future clients. Most of those guests come from FREE marketing: your invitation video, your social posts, your database, the neighbors you invite in person. This tool starts there. Add up the views your FREE posts earned and it shows what that reach would have cost as ads.
Then, if you want a “boost,” it shows what a 5–6 day budget buys in views and leads, and what each guest would cost. We suggest $50 to $100 for one Mega Open House, run in the week before the event. Listing ads on Facebook and Instagram run as housing ads, with at least a 15-mile radius and no ZIP code, age or gender targeting, so they find buyers, not your neighbors.
After the Mega Open House, enter the numbers from your ad report and your sign-in sheet. The tool works out your real cost per lead and per guest, so next time you decide with your own numbers instead of a guess.
It saves to your browser so you can plan before the event and come back afterward.
Part of the Listing Edge™. Pairs with the FREE Mega Open House Planner. FREE, no signup.
The Mega Open House Kit™ · $17
Get the full 7-day plan.
The invitation video word for word, 25 places to market the listing, a conversation guide, ready-to-send texts and emails, the just-sold postcard and a scorecard. 26 printable pages for 20+ guests through the front door.
Get the full kit →The Local Authority Brief™ · FREE, every Wednesday
One market story you can use with clients that week.
Get the FREE Brief →